Social-first product discovery
Products were uploaded and presented through the FootieKits MT Instagram account.
Commissioned ecommerce platform
FootieKits MT
Giving a social-first football-kit catalogue a dedicated ecommerce home.
The commercial context
Instagram was the catalogue.
The website became the destination.
Before the website, FootieKits MT presented its football-kit products through Instagram. FormCrux created a dedicated ecommerce platform where products can be organised, discovered and handled through a purpose-built customer journey.
A dedicated ecommerce catalogue
The business has its own website for products, supporting information and ecommerce activity.
The approach
Move product discovery into a platform built for selling.
01
Understand how the catalogue had been presented and managed through Instagram.
02
Organise products and supporting information into a clearer browsing structure.
03
Connect the storefront to basket, checkout, payment and operational data flows.
04
Prepare the production domain and responsive experience for launch.
What FormCrux built
The operational layer behind the storefront.
The work extended beyond visual design into the practical systems needed to run the catalogue online.
Product catalogue
A structured destination for football kits, product details and customer browsing.
Ecommerce journey
Product, basket, checkout and payment flows brought into one customer experience.
Domain and launch
The live domain, production setup and supporting launch configuration.
Operational data
Database-backed product and order infrastructure supporting day-to-day management.
Responsive experience
A storefront designed for the mobile traffic expected from a social-first audience.
Ongoing updates
Continued product and operational changes as the catalogue evolves.
What this case proves
FormCrux can connect the visible website to the system behind it.
This case study does not publish unverified revenue, conversion or traffic figures, and it does not use a client quotation. Its evidence is the live commissioned platform and the change from a social-only catalogue to a dedicated ecommerce website.
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